Food Day 2012

Project Leads: Mike Laux, Renee' Simpson, and the Cal Dining Sustainability Team

Sponsor:
Cal Dining
Food Day logo
TGIF Grant:
$3,875

Project Theme:
Food Justice & Sustainability

Project Location

2012 Application Submission

Status: Complete

Project Description: This grant funded a student intern and the materials for Food Day 2012. The intern worked with campus eateries and student groups on continuing Food Day ideals year-round in collaboration with the Nutrition & Physical Activity Workgroup and Sustainable Food Service Workgroup.

What is Food Day? It's a nationwide celebration and a movement toward more healthy, affordable, and sustainable food! Come show your support for wholesome foods by tasting delicious samples, watching cooking demos, listening to a musical performance, and talking to our foodie-conscious student organizations!

"Food Day is an opportunity to celebrate real food and the movement rising to reform the American food system." -Michael Pollan, UC Berkeley Faculty, author, and journalist

Goals:
Participate in Food Day, a nationwide campaign that launched in 2011 in order to support healthy and delicious food prepared in a sustainable and humane way, by encouraging students, staff, faculty, and other campus community members to "eat real" food that is both good for them as well as for the environment. Improve and expand upon UC Berkeley's Food Day 2011 activities, so that there is increased attendance and heightened effects on the mindset of participants regarding Food Day issues for a subsequent change in purchasing practices toward more sustainable, healthier food. Broaden our scope to include more campus entities and work more deeply with those that are involved. Work closely with Cal Dining and the Nutrition and Physical Activity Workgroup. Go beyond Food Day by messaging through programs such as Eat Well Berkeley, Eat Green, and various cooking classes that address Food Day concepts such as carbon footprint of food choices and reducing food waste. Provide specific messaging and concepts for these programs to utilize. Obtain signatures on the UC Eats Real Food Day Pledge. Host a Food Day picnic.

TGIF Blog Posts about Food Day

2013 Project Poster

 

Food Day 2012UC Berkeley Food Day Event Invitation

Take the Food Day Pledge!

EVENT HIGHLIGHTS

  • Free samples from Purity.Organic, Annie's Homegrown, and Ritual Coffee Roasters.
  • Cooking demonstrations from Executive Chef MikeC. and Michael Koh, founder of Dojo Dog.
  • Back to the Roots will be raffling off their mushroom growing kits.
  • An acapella performance from Decadence.


Download the event flyer here.

See photos from the event!

Food Day Button Design

Event Accomplishments

  • An estimated 1000 event attendees enjoyed educational activities organized by 11 food-related student groups and samples from four sustainable food companies.
  • The day's festivities also included two cooking demonstrations; the launch of HealthyOut, a healthy foods app; and a musical performance from the student a cappella group, DeCadence.
  • The event was a Zero Waste Event thanks to the efforts of the Zero Waste Events team
  • Hodo Soy's founder and director Minh Tsai entertained dinner patrons of Crossroads Dining Commons with a fun and informative tofu-making demonstration.
  • Cal Dining has agreed to plan and execute all future Food Day celebrations through its Cal Dining Sustainability Team.


Publicity efforts included hanging posters on and off-campus, specifically targeting dining hallls and restaurants, giving out pins, making announcements at sorority houses, an ASUC meeting, and an ECO meeting, creating a Facebook event, posting on the Cal Dining website and Facebook page, and putting up event schedule posters in A-frames on Upper Sproul.

Final Report


CalTV Segment from Food Day 2012

Mission Statement

The Green Initiative Fund (TGIF) provides funding for projects that reduce UC Berkeley's negative impact on the environment and make UC Berkeley more sustainable. TGIF will allocate funds to projects that promote sustainable modes of transportation, increase energy and water efficiency, restore habitat, promote environmental and food justice, and reduce the amount of waste created by UC Berkeley. Portions of the fund also support education and behavior change initiatives, student aid (via return to aid), and internships. TGIF is supported by student fees and administered through a student-majority committee and a program coordinator.