In 2007, a group of UC Berkeley students came together to author a bill called ASUC Bill 61a TGIF, calling for the creation of The Green Initiative Fund at UC Berkeley. The students ran a grassroots campaign, educating the campus about TGIF and encouraging students to vote in favor of the bill during the ASUC elections April 11-13, 2007.
The TGIF campaign team used social media, flash mobs, clever campaign flyers and slogans, class announcements, and news articles to get the word out about TGIF. The dedication and passion of the campaign leaders proved successful as ASUC Bill 61a TGIF passed with 69% of student votes in favor of creating The Green Initiative Fund.
VoteTGIF.com - Go back in time to read real time blog posts and facts from the 2007 VOTE TGIF campaign!
Are you looking to start a campus green fund at your school? Need help with the campaign? Check out the below resources to help you with your campaign.
TGIF Overview - View the proposal of the next steps undertaken by TGIF once it was voted into effect by the student body. (PDF)