Campus Sustainability Photos and Video for UC Berkeley's Public Affairs Digital Gallery

Project Leads: Rachel Balmy, Nik Crain, Kira Stoll

Sponsor: Office of Sustainability

TGIF Mini-Grant: $1000

Project Theme: Education & Behavior Change

Project Location

2012 Mini-Grant Application Submission

Status: Complete

Project Description: The primary objective of this project is to create and make available photographs and video clips of campus sustainability initiatives, actions, and features that can be publicly accessed through UC Berkeley's Digital Gallery, launched by the Office of Public Affairs.
"The UC Berkeley Digital Gallery allows users on and off campus to find and share digital assets in many formats. While its primary use is for still images, it also can organize videos, audio files, desktop publishing and office suite files, and a variety of other multimedia forms....Any visitor can use the UC Berkeley Digital Gallery to find images and other files from across campus."

Goals:

  1. Help ensure that campus sustainability imagery is comprehensive and creatively represented in the digital gallery.
  2. Fill a need: UC Berkeley has a diverse and active community engaging in many aspects of sustainability. However, visual representation, specifically photographs and video footage, of all this exceptional work is often not available or not readily accessible.
  3. Create at minimum 30 new high-quality still images and up to 10 new video-clips which will showcase the breadth and depth of campus sustainability in action. The images will be made available in the UC Berkeley Public Affairs digital gallery for the campus community and public to view and use for non-commercial purposes. We aim to make sustainability an integral part of the new Public Affairs digital gallery.
  4. Synthesize the selected images and footage into one, short finished multi-media piece that can be posted on the Office of Sustainability's website/youtube-account and can be screened at events and used by others for promotion.
     

Overall Accomplishments: 

  • 30 high definition photos have been added to the UC Berkeley Public Affairs (gallery.berkeley.edu) website, showcasing campus sustainability on and off campus. These photos are available for a wide audience to use and can be found in the Public Affairs Sustainability Folder of the UC Berkeley Digital Gallery Website.
    • These photos showcase campus sustainability by highlighting various student actions and clubs, the physical environment, and field trips. The project leaders have added metadata to the photos to include key information such as creator, creator job title, headline, description/captions, rights and usage terms, and keywords. These photos have been uploaded to a Public Affairs Sustainability Folder with assistance from Melani King. 
  • Photos were taken of both energy efficiency lighting projects on campus and of an event to spread awareness about climate change.  These photos were shared with the Climate Reality project and included in various Office reports
  • Berkeley’s Sustainability in Action video highlights Cal public transit, RSP's Project Greenway Trashion show, composting, Berkeley Student Food Collective, and the bottle filling stations.  The video has been posted on the Office website: http://sustainability.berkeley.edu/our-story/videos
    • Video views can be monitored to gauge engagement and reach of the footage.

 


2014 Progress

  • The project team is editing three 30-second clips, showcasing Cal public transit, RSP's Project Greenway Trashion show, and bottle refill stations to be posted on the Office website.
  • Continuing into Spring 2014, the team aims to build the library archive by reaching out to student organizations.
  • The team also plans to complete the second part of the project: 2-3 minutes of high definition, compelling video footage to complement the photographs. 
  • Videos have been difficult to capture, especially with the intent to represent "sustainability in action." Therefore, the team is conducting several shoots and choosing to see which videos can be combined to tell stories about student action and campus sustainability.

Tmeline:
1st Week of March: Pick up materials from OS (iPhone holder), review current material footage
2nd Week of March: Shoot remaining footage
3rd Week of March: Edit and string together videos
1st Week April: Internal OS presentation, review and comments, final edits
Target completion date: April 7th
April 23rd: Show videos at CACS Sustainability Summit

2012-2013 Progress

  • The project team has divided its work into categories of sustainability themes for the purposes of the photoshoots:
    • Waste
    • Energy
    • Water
    • Transportation
    • Food
    • Conservation
    • Programs/Clubs/Classes
    • Student Groups
    • Miscellaneous
  • Project leaders have hosted meetings and emailed various student groups and campus departments and programs to arrange photoshoots. Photoshoots have been conducted for:
    • The Berkeley Student Food Collective
    • Building Sustainability @ Cal
    • Composting in the Co-ops
    • Sproul Pavers
    • Strawberry Creek
    • Bottle Refill Stations
    • Waste Audit Team
    • Cal Dining
    • Student Organic Garden
    • myPower @ Berkeley
  • Link to sample photos from shoots
  • Continuing into Fall 2013, the project team will continue to add to the sustainability folder by capturing some new photos to build the library archive. The team will also reach out to specific student groups who also have high quality photos to contribute to the folder. The project team will also continue editing three 30-second clips, showcasing Cal public transit, RSP's Project Greenway Trashion show, and the Bottle Refill Stations to be posted on the Office website. 
Final Update 

Mission Statement

The Green Initiative Fund (TGIF) provides funding for projects that reduce UC Berkeley's negative impact on the environment and make UC Berkeley more sustainable. TGIF will allocate funds to projects that promote sustainable modes of transportation, increase energy and water efficiency, restore habitat, promote environmental and food justice, and reduce the amount of waste created by UC Berkeley. Portions of the fund also support education and behavior change initiatives, student aid (via return to aid), and internships. TGIF is supported by student fees and administered through a student-majority committee and a program coordinator.