Video as Marketing for Event Waste Diversion (VAMWD)
Project Leads: Danielle Lauber, Jonathan Fong
Sponsor: College of Engineering- Dean's Office
TGIF Grant: $11,398
Project Theme: Waste Reduction
2014 Application Submission
Project Description: The Video as Marketing for Waste Diversion program (VaMWD, pronounced as “vamed”) will create three video shorts (30 – 90 seconds) to increase campus awareness of waste diversion, and in the process, will provide student interns with a cross-disciplinary and hands-on education of filmmaking for environmental and social causes.
Employ film to educate, inspire, and involve the campus community in the ‘zero waste by 2020’ campus goal.
Influence behavior change and encourage sustainable habits.
Create an internship program to teach and empower students to be change-makers via the power of film
Three student assistants were hired and have participated in regular meetings to learn about current waste diversion practices and challenges on campus, as well as film production.
Two waste audits were conducted with the help of CITRIS staff and Campus Recycling & Refuse Services (CRRS), following two events that took place in Kvamme Atrium and Banatao Auditorium in Sutardja Dai Hall.
The pilot video was filmed and is in the editing stages. This will be shown at as many events as possible in Banatao Auditorium and dashboard monitors to garner feedback from staff, event attendees and students who frequent the building.