Project Leads: Joanna Young & Robert Lewis
Sponsor: Practice of Art Department, Kroeber Hall
TGIF Grant: $5,000
Project Theme: Education & Behavior Change
2010 Application Submission
Status: In Progress
Project Description: This project will design a marketing and education campaign to help occupants of Kroeber Hall, home to the Practice of Art Department, develop sustainability behaviors. The campaign will include the design and posting of monthly educational signage on various sustainability topics, as well as permanent signage reminding occupants to turn out the lights and not put toxic art materials down the drain. Posters and signage will target Kroeber's art studios and bathrooms.
Greening Kroeber Website
Goals: Create awareness about water, energy, paper towel usage, and toxics in art materials through stickers, signage, posters, newsletters, blogs, flyers, and other marketing tools. Decrease the amount of waste generated by Kroeber occupants. Decrease the amount of energy and water used by Kroeber occupants. Survey the building to identify the art studios and bathrooms that should be targeted by this project. Install paper towel dispensers where necessary as the stacks just encourage occupants to take more paper towels than needed. Determine where new recycling bins are needed. Determine locations for permanent signage about toxic material disposal, paper towel usage, and energy and water usage. Design monthly posters with topics that include: Campus Sustainability, Purchasing Art Supplies, Water Usage, Energy Usage, Purchasing & reusing Art Supplies, Waste, Transportation, Food & Dining, Summary & Miscellaneous Sustainability. Conduct pre- and post-campaign occupant surveys. Design and launch a Greening Kroeber website where all marketing materials can be viewed and downloaded. Assist UC Berkeley in reaching zero waste by 2020.
|2012 Project Poster|
Electricity: 1 CFL Bulb 25Ws x 12 hrs turned off at night x 30 days in a month x 9 months x 3 art studios = 243 kWH
Water: Save 1 gallon a day due to people turning off sinks or using less water x 30 days in a month x 9 months x 9 sinks = 2430 gallons saved
Waste: Art studios use 2 lbs paper towels a day and we want to reduce it to 1 lb so
1 lb x 3 art studios sinks x 30 days in a month x 9 months = 810 lbs saved
2011 Year-End Report
Next Steps: Greening Kroeber received a timeline adjustment approval from TGIF in December 2010, as delays in the design process delayed the printing and posting of posters in Kroeber Hall. Monthly posters will begin rolling out in August 2011.
Greening Kroeber Sustainable Posters
Greening Kroeber Marketing & Outreach
Final Update: About $2,800 was returned to the general TGIF fund for reallocation to other projects and this project was closed.