Evolved from the Healthy You for a Healthy Universe campaign.
Project Leads: Cathy Kodoma, Trish Ratto, Kim LaPean, Mariah Gonzalez
Sponsor: University Health Services
TGIF Grant: $4,500
Additional Funds: $2,000 (2011-2012)
Project Theme: Water Conservation & Tap Water
2010 Application Submission
Project Description: The I Heart Tap Water Campaign promotes the drinking of tap water by building awareness with a public information campaign, supporting and increasing the accessibility to tap water on campus, and distributing reusable water bottles.
I Heart Tap Water Website
Goals: Build on a successful on-going program to reduce the purchase and disposal of plastic drinking water bottles by establishing a campus community social norm for drinking tap water. Increase daily utilization of tap water on campus, through promotion of campus locations with quality tap water via educational outreach and the development and marketing of a campus tap water mobile device locator and map. Encourage individual commitment to drinking tap water through the campaign website, online Tap Water pledge and raffle drawings for IHTW bottles. Identify opportunities for institutional changes, such as encouraging campus events to use pitchers of tap water rather than serving bottled water and working with campus departments to eliminate water coolers. Measure and record annual campus sales of bottled water and reduce sales of bottled water and other bottles beverages by 25%, a total of 132,000 bottles. Support and promote campus installations of bottle refill stations.
TGIF Blog Posts about I Heart Tap Water
Take the I Heart Tap Water pledge and be entered into a raffle to win an I Heart Tap Water Reusable bottle.
|2011 Project Poster|
The I Heart Tap Water Campaign completed another successful year of promoting tap water to the UC Berkeley campus community and gathering pledges from the community to drink tap water and use reusable water bottles.
Next Steps: The I Heart Tap Water Campaign will continue promoting tap water as the UC Berkeley beverage of choice, improving accessibility to campus tap water through fountains and bottle refill stations, distributing I Heart Tap Water reusable water bottles, and publicizing the Campaign, website, and Google map.
The I Heart Tap Water Campaign was awarded an additional $2,000 for an intern to continue the campaign. IHTW was visible at over 25 events between June 2011 and January 2012, continuing the promotion of the campaign and raffles for the IHTW tshirts and water pitchers:
Please read the following reports for the detailed accomplishments:
View I ♥ Tap Map in a larger map