Video as Marketing for Event Waste Diversion
Sponsor: College of Engineering
TGIF Grant: $11,398
Project Description: The Video as Marketing for Waste Diversion program (VaMWD, pronounced as “vamed”) will create three video shorts (30 – 90 seconds) to increase campus awareness of waste diversion, and in the process, will provide student interns with a cross-disciplinary and hands-on education of filmmaking for environmental and social causes.
Project Goals:
- Employ film to educate, inspire, and involve the campus community in the ‘zero waste by 2020’ campus goal.
- Influence behavior change and encourage sustainable habits.
- Create an internship program to teach and empower students to be change-makers via the power of film