Video: How Cal Will Achieve Zero Waste by 2020
Project Sponsor: Cal Zero Waste
TGIF Grant: $2,000
Project Theme: Waste Diversion and Reduction
Project Description: UC Berkeley has an ambitious goal of achieving zero landfill waste by the year 2020. However, the current diversion rate is 54%. In an effort to accelerate this process and establish a zero-waste culture on our campus, Berkeley Haas has recently opened Connie and Kevin Chou Hall as a completely zero waste building. Although Cal students want to make sustainable decisions, not every student understands the transformational impact that upstream waste solutions can have on a community. Our Zero Waste at Chou Hall video will mitigate this problem by providing information and inspiration to students so that they have the power to make decisions to reduce landfill waste. It will emphasize the behavioral shift that users must showcase for a building to become zero waste certified, therefore also underlining the importance of rethinking ‘waste’ to foster new norms of reuse and recycling innovation on campus. By sharing our campus efforts of waste auditing, pack-in- pack-out programs, building design strategies, and more to solidify Chou Hall’s significance of being a zero waste building, this video will serve to fill the essential gap between our campus zero waste goals and their students’ realization of what it takes to accomplish those goals.
Project Goals:
- 5,000 views by September 30, 2018
- 12,000 views by October 30, 2018
- 20,000 views by November 30, 2018