Theme: Education & Behavior Change

These projects focus on environmental justice or sustainability education, behavior change, or other large-scale marketing campaigns to support campus sustainability goals. 

Sustainability in Energy and Business Speaker Series

Project Description

Project Leaders- Jay Shah
Goals of Your Project- The goal of the Sustainability in Energy and Business Speaker Series is to deepen students’ understanding of how sustainability can be embedded in real-world business and energy decisions. By bringing together experts from academia, industry, and startups, the series aims to expand sustainability education, spark interdisciplinary engagement, and create mentorship opportunities. Ultimately, it seeks to strengthen campus sustainability culture and inspire students to pursue climate-conscious projects, careers, and...

SunStock

Project Description

A) Sofia Afzal, Brenna Toll, and Ella Heimbrodt
B) SunStock is a solar-powered music festival dedicated to community organizing centered around sustainability and opening discussions on environmental justice. Held each April on West Crescent Lawn, this event brings together students, faculty, and community members to celebrate clean energy, creativity, and collective action towards a greener future. As a 100% free and open event, Sunstock emphasizes accessibility and inclusivity, ensuring that environmental awareness and activism are available to all.
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Eco Lobby Day

Project Description

A) Project Leaders: Bella Santos, Jackson Goulding, Maya Williams
B) Goals of Project: The Eco Lobbying Day will provide up to 30 passionate students with the opportunity to travel to Sacramento and advocate for environmental issues at the State Capitol, including but not limited to environmental justice, renewable energy, water, and land use. This project seeks to remove the barriers preventing many students from engaging in lobbying and provide selected students with hands-on legislative and policy experience. Program participants will partake in a...

Nature Village Sustainable Family Living, Phase II

Project Description

Nature Village Phase II will build upon 2012 TGIF Grant Project Nature Village by implementing a sharing campaign and a hazardous and electronic waste program, expanding the Green Family Program, and shooting a 3 min. Nature Village video.

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Telegraph Green, Phase I

Project Description

This project will train students in green business certification, leverage the training to help south campus area student-serving businesses obtain green business certification, and promote green business consumer decisions via outreach in the campus community.

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Student Environmental Internship Program

Project Description

SETP will annually create an intentional learning community for 10 students and 10 staff mentors. The program aims to provide leadership training, professional development, and critical thinking skills to UC Berkeley’s student environmentalists. It also aims to cultivate further student-staff partnerships in the campus sustainability community. Students will complete paid work hours on campus sustainability projects and unpaid educational hours on course curriculum.

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SERC Mobile App

Project Description

SERC and Chinook Book have teamed up to create a sustainable living and educational mobile app that is available for FREE to all UC Berkeley students, staff, and faculty. The app provides resources and discounts: events, jobs, links to sustainability organizations, and over 200 mobile coupons from sustainable local merchants.

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Healthy Bears Take the Stairs

Project Description

Healthy Bears Take the Stairs is a health and sustainability campaign in University Hall (U-Hall) that aims to reduce electricity consumption by promoting taking the stairs instead of elevators, and to increase physical activity among those who work and study in U-Hall by making the experience of taking the stairs more appealing, while simultaneously engaging the wider university community in healthy behavior.

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Way to Go! Social Marketing Alternative Transportation Program

Project Description

Social marketing experts state that changing people’s travel behavior to alternative modes requires regular marketing to target audiences that make the desired behavior (ie. riding a bike or carpooling with a fellow graduate student) fun, popular, and easy. By branding the current Parking & Transportation program under one name, addressing gaps in knowledge through new technology, and conducting both online and in-person outreach, the project's aim is to shift the current Single Occupancy Vehicle (SOV) rate (ie.“drive alone” rate) from 42% to 41%. Parking...

Perennial: The Undergraduate Environmental Journal of Berkeley

Project Description

The Undergraduate Environmental Journal of Berkeley serves as an open and accessible platform to showcase the diverse work of UC Berkeley’s environmental community.

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Project Application

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