Theme: Education & Behavior Change

These projects focus on environmental justice or sustainability education, behavior change, or other large-scale marketing campaigns to support campus sustainability goals. 

Nature Village Sustainable Family Living, Phase II

Project Description

Nature Village Phase II will build upon 2012 TGIF Grant Project Nature Village by implementing a sharing campaign and a hazardous and electronic waste program, expanding the Green Family Program, and shooting a 3 min. Nature Village video.

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Telegraph Green, Phase I

Project Description

This project will train students in green business certification, leverage the training to help south campus area student-serving businesses obtain green business certification, and promote green business consumer decisions via outreach in the campus community.

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Student Environmental Internship Program

Project Description

SETP will annually create an intentional learning community for 10 students and 10 staff mentors. The program aims to provide leadership training, professional development, and critical thinking skills to UC Berkeley’s student environmentalists. It also aims to cultivate further student-staff partnerships in the campus sustainability community. Students will complete paid work hours on campus sustainability projects and unpaid educational hours on course curriculum.

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SERC Mobile App

Project Description

SERC and Chinook Book have teamed up to create a sustainable living and educational mobile app that is available for FREE to all UC Berkeley students, staff, and faculty. The app provides resources and discounts: events, jobs, links to sustainability organizations, and over 200 mobile coupons from sustainable local merchants.

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Healthy Bears Take the Stairs

Project Description

Healthy Bears Take the Stairs is a health and sustainability campaign in University Hall (U-Hall) that aims to reduce electricity consumption by promoting taking the stairs instead of elevators, and to increase physical activity among those who work and study in U-Hall by making the experience of taking the stairs more appealing, while simultaneously engaging the wider university community in healthy behavior.

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Way to Go! Social Marketing Alternative Transportation Program

Project Description

Social marketing experts state that changing people’s travel behavior to alternative modes requires regular marketing to target audiences that make the desired behavior (ie. riding a bike or carpooling with a fellow graduate student) fun, popular, and easy. By branding the current Parking & Transportation program under one name, addressing gaps in knowledge through new technology, and conducting both online and in-person outreach, the project's aim is to shift the current Single Occupancy Vehicle (SOV) rate (ie.“drive alone” rate) from 42% to 41%. Parking...

Perennial: The Undergraduate Environmental Journal of Berkeley

Project Description

The Undergraduate Environmental Journal of Berkeley serves as an open and accessible platform to showcase the diverse work of UC Berkeley’s environmental community.

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EcoMovie Nights

Project Description

This grant will fund a monthly environmental documentary series that engages, educates, and inspires the Cal community to get involved with environmental campaigns. Films will be selected based on a monthly theme and followed by theme-centered discussion, facilitated by experts or related student groups.

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Project Poster (Coming Soon!)

Decolonizing Environmental Education Decal

Project Description

Seeking funds to support the "Decolonizing the Environment" Decal which teaches a curriculum on environmental justice, unlearning dominant frameworks, and centering community care. Their goal is to empower students with the knowledge/tools to navigate environmental solutsions from an equitable lens. They will host guest speakers and monthly community events.

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Student Stipends for CACS Working Group

Project Description

This project aims to increase and center student participation in the Chancellor’s Advisory Committee on Sustainability (CACS) Working Group on Diversity, Equity, and Inclusion in Sustainability (WGDEIS).

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