Berkeley Moves! Targeted Marketing Program Project

Project Basics

Project Sponsor: Parking & Transportation

Awarded: $12,500 

Grant Awarded: Spring 2018

Project Status: Complete

Project Description 

Recently, UC Berkeley has received a gold-medal in bicycle-friendly universities by The League of American Bicyclists and ranked #4 in the country for most transit-friendly colleges by TransitScreen. Based on the increase of transit programs, technologies, and infrastructure, it is important for the students at UC Berkeley to rely on other forms of transportation (meaning very few cars are allowed on campus) as well as the value of transit as a sustainable, congestion and pollution mitigation program. Additionally, P&T launched a RideShare matching website for the students at Cal to connect with the rest of the UC Berkeley Community to carpool to campus, home, or on vacation. UC Berkeley’s Parking and Transportation plans to address educating and outreach to the students on campus by providing funding for a transportation handbook and a monthly TEDtransit talks to further develop an interest in transit, advocate for advancements for transit after-college, and to support future efforts on campus.

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